New Sponsor ‘Heats Up’ National Hot Rods World Series NI

Diemen’s is proud to announce its title sponsorship of the Diemens.com World Series NI for National Hot Rods, in what is the most lucrative deal the series has seen to date.

The new sponsorship package is worth up to £4,000 for the World Series NI drivers and there will also be promotional offers for race fans throughout the campaign!

Diemens.com has been established to sell Australia’s award-winning hot sauces in the UK and NI, and aims to promote these awesome products though motorsports sponsorship. In recent times the Diemen’s branding could be seen on the National Hot Rod of local driver Dean McCrory, and now the company have taken the step up to become the new title sponsor of the ultra-competitive World Series NI.

Diemen’s will provide fantastic prizes to the winner of each of the 14 rounds of the series, with additional prizes to the top three finishers in the World Series NI standings at the end of the campaign.

The man behind the Diemen’s brand in the UK and NI is Bertie McCrory, himself a former Ulster Hot Rod racer in the 1980’s, and he is very enthusiastic about the deal, “World Series NI is a fantastic way of advertising our products and we are very pleased to come on board as the title sponsor. Hot Sauces for Hot Rods, and with the World Champion in the ranks it’s great to be associated with the very best in the sport.”

Darren Black from DMC Race Promotions was equally thrilled by the new deal, “We are proud to welcome Diemen’s Hot Sauces on board as the new title sponsor for National Hot Rods World Series NI. The valuable deal shows just how much the series has grown in recent years and it is now recognised as the most competitive of them all.”

“All the cars in action in Diemens.com World Series NI will carry the Diemen’s branding throughout the year, as we aim to give them maximum return for their investment in our sport. We would also like to place on record our thanks to the outgoing sponsors, Simpson Race Exhausts, for their invaluable contribution over the past seasons.”

The 2023/24 Diemens.com World Series NI blasts into action this Sunday, July 23rd, at Aghadowey Oval (1pm start), with new World Champion Derek Martin set to receive a hero’s welcome home as he proudly displays the gold roof for the first time.